20 Chinese came to the Great Southern thanks to Wine Australia. They were here to try Riesling and Shiraz. I went along to the Riesling tasting at West Cape Howe. It was amazing. The Chinese literally flew in from Hong Kong at 5am that morning drove down to the Great southern and toured the region finishing at West Cape Howe for a winery tour, Riesling master class followed by a BBQ. The Riesling flight was 10 Rieslings from the area which included our 2012 Reserve Riesling. They all loved the Rieslings and were excited about how well it would much certain Chinese dishes. For those not familiar- Chinese food, especially banquet dishes are epic and very exciting for the wine industry. Because wine is all about food!!! And that is really why the Chinese market is an exciting market to watch. Watch out Europe- wine and food has a serious contender.
For release Monday, 15 April 2013
China’s wine trade and media get a taste for Australian wines in the regions
Thirty-two of China’s leading wine importers, distributors, retailers, food and beverage professionals and wine media are exploring some of Australia’s wine regions over the next week, tasting a diverse selection of wines and learning about Australia’s wine regions first hand, as part of the Vintage 2013 visit to showcase the quality of Australian wines.
The visit, hosted by Wine Australia in partnership with wine regions, the South Australian and Tasmanian governments and wineries, will give participants first-hand experience of Australian wine through winery visits, dinners, masterclasses and themed tastings that cover broad-ranging topics such as regional diversity, Chardonnay, Pinot Noir, Shiraz, Cabernet, sparkling wine, Grenache, Semillon and the Barossa Old Vine Charter. Wine Australia’s Regional Manager, China, Willa Yang said the trip would expand the network of Australian wine ambassadors in China and continue to build Australia’s reputation for producing quality wine. “This visit will give these highly influential visitors the opportunity to experience the regionality and quality of our wines, to help them positively promote Australian wines on their return home,” Ms Yang said. “Many of these visitors sell premium, branded Australian wine and are passionate to learn more, boost their sales and expand their distribution. “They’re interested in learning about the history and diversity of the Australian wine offering, particularly our regional wines that showcase the diversity and quality of Australia’s wine regions. “Education of the wine trade, wine media and consumers is central to Wine Australia’s focus in the China market through A+ Australian Wine Schools, Landmark tastings and masterclasses, however, this visit takes it to a new level so that participants not only taste Australian wine but experience where it actually comes from.” China’s demand for premium Australian wine has driven double digit growth in the above A$10.00 per litre segment. China is the Australia’s fourth biggest export market for wine and the biggest for Australian bottled exports above A$7.50 per litre, ahead of Canada and the US, while the average value of Australian bottled wine exports to China is above that of France.
The visitors will be broken into three groups and will be hosted by a number of states and wine regions including: