ABC Radio interview with Kim Tyrer- Survey shows big jump in winemakers' confidence

Survey shows big jump in winemakers' confidence
Posted Thu May 23, 2013 1:10pm AEST
Map: WA
Local wine producers say optimism in the industry has jumped significantly, with survey results showing confidence in the sector generally has risen more than any other.
The National Australia Bank's (NAB) post-farm gate agribusiness survey for the March quarter showed confidence in the wine industry increased by more than 20 points over the three months.
NAB says that was largely fuelled by the growth in exports of higher priced bottles.
Kim Tyrer from Mount Barker Wine Producers Australia says the mood among local producers has improved noticeably.
"A lot of people in the wine industry have spent a lot of time in the last five years looking hard at their business and how they can do things better and how we can improve our production, not only in terms of making great wine but also from a business perspective in terms of the cost of production and the scale of production," she said.
She says the results reflect vastly improved feeling in the local industry.
"I think it's going really well, I'm really happy with the progress we're making and we've spent a lot of time looking after the internals of the business and the branding and the marketing of our business and we're seeing some rood results," she said.
"People are talking about it, people are positive."